Highlighting Culinary Talent for Festival Marketing​​​​​​​​​​​​​​

I am currently fleshing out an 8-product design system that reduces technical debt for the product and marketing teams 🤝 at Expert Institute. Previously, I was a Product Designer for a research lab at the University of Notre Dame (ND) while I pursued my BA (2020 grad).

SERVICES
Graphic Design
Digital & Print Marketing
BACKGROUND
The New York City Wine & Food Festival (NYCWFF) is sponsored by Food Network & Cooking Channel to showcase the talents of their star chefs and culinary personalities, while raising money to fight hunger. It is the largest wine and food festival in New York City and has raised over $13.5 million dollars to help fight hunger. 100% of proceeds benefit Food Bank For New York City and the No Kid Hungry campaign to end childhood hunger in America and the five boroughs of NYC.

Rachel Ray hosts a live cooking show at NYCWFF 2019. 

GOALS
Concept and design a 24-page stand-alone Guide Book to drive ticket sales for NYCWFF's 80+ events that occur over the course of the four-day festival (October 11-14 2018). As well, generate digital and print assets for marketing campaigns. Maintain consistency with NYCWFF brand language and stay cognizant of celebrity politics.
TESTIMONIAL
"In addition to her design skills, Claire brings an intelligence to her work that sets her apart from most candidates I've worked with. I am convinced that Claire's personality, design skills, technical expertise, and ability to understand problems and develop meaningful solutions will make her a valuable asset to any firm."
Martin Fitzpatrick, Founder of FITZ. Creative Inc.
IMPACT
As one of a two-man creative team, I helped generate 50,000 ticket sales with strategic advertising placement. I created 200+ digital assets for social media that doubled impressions from the previous year. As well, the NYCWFF Guide was printed in the New York Post and distributed to over 1 million readers
Credits
CREATIVE & ART DIRECTION
Claire Squire & Martin Fitzpatrick
MARKETING
Melanie Miller
PHOTOGRAPHY
All celebrity and food photographs are property of the Food Network and the Cooking Channel, and were used with permission.
Back to Top